digital marketing is important ?

The answer to this question can be found just by looking around you. How many electronic devices can you see in digital marketing? The chances are that apart from the laptop or tablet on which you are reading this, there are a good few other devices within easy reach.

Think of how you consume your information yourself and consider that more than three billion people now use the internet worldwide. The internet, and the way it is now used, has transformed the way we interact – and it has also transformed how we market our businesses.

Digitally marketing has four key advantages over traditional marketing – measurability, affordability, speed and engagement. If you want to know more, or if you’re a digital marketing skeptic, as we all know digital marketing is very important for all of us and many businessmen also are showing there business on internet so that everyone has its own market in his hand and can easily buy product from home.


While responding to market conditions, your business can also gather data related to your clients and potential clients. Who is looking at what on your website? How many people have visited your site? Where are they coming from, natural search, through pay-per-click (PPC) or from social media? You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through.


You can also get your message out there quicker in the virtual world – a simple click of a mouse button is all that is needed.  When compared to the much longer process of getting printed materials produced and distributed, it means that companies can be much more agile with their messaging. We can post our site as many as we want so its very necessary for all of us to transform our business online so that we all can make our life easier an convenient..

digital marketing


  1. The lowest price doesn’t mean it is the best option. To be successful online you need to commit to a strategy and put some dollars behind it.
  2. Ask for several customer references and talk to them about their experience.
  3. Understand that digital marketing takes time… Have a 4 – 6 month view for success but make sure that your partner is completing all the steps needed months 1 -3
  4. Try and work with your agency to learn more about digital marketing. It is their job to run your strategy but also to further educate you.
  5. Have your partner explain their strategy and don’t be afraid to question their approach.


This provide us ..

    1. Website development
    2. SEO (Search Engine Optimization)
    3. Lead Generation from messages and through e-mail marketing.


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Udaipur address for Digital Marketing Course :14-15 Meenakshi apartment near Menaria Guest House paneriyo ki udaipur, Rajasthan 313001

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Popularizers – School of Digital Marketing in Udaipur is leading Digital Marketing education institute offering all Digital Marketing Courses & Certification in more than 22 Countries including Training center in Udaipur.

PMEDIA offer courses in Digital Marketing/Internet Marketing, SEO, Social Media Marketing (SMM), Web Analytics, SEM, ORM, Automation in Digital Marketing & E-commerce Marketing.

The Course:

Digital Marketing Courses in Udaipur offered by the PMEDIA are collaboratively designed and internationally recognised by Corporates across the globe.

Courses offered at PMEDIA (School of Digital Marketing):

  • Search Engine Optimisation (SEO) Training
  • Social Media Marketing(SMM) Training
  • Advance Digital Marketing ( Including 20 Modules)
  • Search Engine Marketing (SEM) Training

Why PMEDIA Training?

Now a days Companies are looking for sales and they are searching for new employees with specific Skills like Digital Marketing.

Digital Marketing training at PMEDIA offers students 100% employment, as every companies need employees with outstanding marketing skills which helps their businesses grow in local as well as Internationally.

So there are few benefits with this training :

  • Get Live Hands-on Training on our Projects
  • Get Trained by Industry Experts
  • No Need of Qualification.
  • 10 certification in Digital Marketing including 7 Certificates from Google, 2 from Facebook & Digital Marketing – Industry Recognised Certificate
  • 100% Placement Assistance Provided to Every Candidate with minimum package of 15-45k per month


Way of learning:

PMEDIA (Popularizers Media Pvt Ltd – School of Digital Marketing) offers easy way of training –All the digital marketing Modules can be attended through classroom with Live Practice on Projects.

Digital Marketing Course in Udaipur

Contact Details:

Popularizers – School of Digital Marketing (Udaipur)


Phone: 9414289839 , 7509777769

4 SMS Marketing Tips

A number of small and native businesses don’t have Short Message Service SMS marketing high on their priority list. the first reason for this is the stringent anti-spam laws that govern marketing methods. American businesses are sure by the telephone Consumer Protection Act (TCPA) that can impose a fine of anyplace between $500 to $1500 per uninvited text message sent. this may add up quite exponentially if you have got been creating use of bulk marketing techniques.

The typical open rate for emails is somewhere between 20-30 %. compared, the open rate for an SMS is almost 98 %. And nearly 90 % of SMS recipients open their text messages in the initial 3 seconds. The potential comes back to investment here is simply too attractive to dropping off.

Rules of SMS Marketing

Before you start, it’s important to know the rules of the game so you adhere to TCPA regulations. the most vital rule to recollect is that you just could only send marketing messages to recipients who have expressly opted in to receive these messages.

sms marketing

Email marketers habitually send promotional messages to recipients who downloaded their PDF or signed up for a free trial. this is not possible with SMS marketing.  This makes lead acquisition much more durable, but in terms of quality, these leads are lots more valuable and consequently convert better.

Restrict your message to 160 Words

When you send a lengthy SMS — over 160 words — mobile networks usually break the text into smaller chunks of 160 characters each. This doesn’t happen seamlessly in any respect times. Some networks don’t break or merge messages and different networks will refuse to hold such texts. As a result, your recipient could either fail to receive these messages altogether, or messages could typically get delivered out of order.
Besides, SMS messages are meant to be short. Long text messages will distract recipients, and that they could fail to interact with your communication.

Everything is Timing

Have you ever received an SMS from your native pizzeria offering discounts simply after you were about to order food? With SMS marketing, timing is everything. the character of the medium is such the recipients open their messages instantly upon receiving them. but at identical time, the lack of a visible medium makes it difficult for marketers to create brand recall through this channel.

Consequently, the main objective for a marketer should be to reach resolute their consumers simply once they are creating a getting decision. thus while a dish chain could send out their offers during lunch hour, a salon could schedule their messages to align with how frequently a specific client needs their service.

Include a phone number or URL as the CTA

The success of any marketing campaign depends, to a good extent, on the call to action (CTA). With SMS marketing, there are not any fancy buttons or anchor links to include in your messages.
One of the most well-liked and easy ways that to do this is by including a number or URL at the end of your message. you’ll create use of address shorteners like Bitly to stay your messages right down to a hundred and sixty characters. whereas this could not be an ideal involve action, it’s still vital to modify your recipient to act on their impulse and reach dead set your business.


What is the Dark Web and Deep Web-Hidden Dark Internet

The internet is created from three layers: the surface web, the deep web, and the dark web. Surface web is only net accessible by traditional search engines like Google and Bing you’re observing straight away.

Facebook also features a hidden website that can’t be accessed ordinarily and wants a special software system for that.

What is Deep Web

The deep web, invisible web or hidden net is a part of the net that is hidden from major search engines (Google, Bing etc.) encrypted or programmed in such the way that it wants a special software system to browse its content. The deep web is the second layer of the internet.

The opposite of deep internet is called surface net that you’re using right now. Deep web contents are hidden by search engines but aren’t felonious, as an example, pictures that are uploaded on Facebook with privacy or the secret email you sent to your friend from a 3rd party mailing site.

There are several examples of deep-web if you want to know about. Any content which is accessible only once entering a password is on the deep web.

Some of the contents aren’t secret protected but still, they’re not accessible by search engines because either they’ll be accessed only by some special IP addresses, or they block access to look engines by another technique like encryption.

What is the Dark Web and Deep Web

Facebook also features a hidden web site that can’t be accessed ordinarily and wants a special software for that.

There is a secret link created by Facebook just for the deep internet users that I will be able to reveal later in the article. You may also know how to access that link.

Google doesn’t like contents that are hidden from it. Therefore, it’s created free product & services like G-Mail, Google Chrome, Google Docs, Google Drive, Google Analytics, Google+, Google resort, Android and many such things so it will track each and every user and no data are hidden from it.

Google doesn’t want you to go to 3rd party websites and lock your data into their databases that aren’t accessible by it. By providing all these free services, Google is following you and has a bit access into the deep internet.

What is Dark web

The “dark web” could be a part of the globe wide web that needs a special software system to access. Once inside, websites and different services may be accessed through a browser in a lot of a similar method as the normal web.

However, some sites are effectively “hidden”, in this they have not been indexed by an inquiry engine and can solely be accessed if you know the address of the site. Special markets also operate among the dark web called, “darknet markets”, that primarily sell a nonlegal product like medicine and firearms, obtained within the crypto currency Bitcoin.

There is even a crowd funded “Assassination Market”, wherever users will pay towards having somebody dead.

Because of the dark web’s nearly total obscurity, it’s been the place of selection for teams desperate to keep hidden online from governments and enforcement agencies. On the one hand, there is whistle-blowers exploitation the dark web to speak with journalists.

How to access the dark web?

To get on the dark web, you wish a special dark web browser known as TOR browser. TOR is an abbreviation for The Onion Router, could be a free software system that permits anonymous communication over the web. This onion browser is the entryway of Dark web.

what is dark web

You can download or browser from their official web site

The name, The Onion Router springs from the onion. Onion has multiple layers in it, similarly, TOR allows multiple layers of encryption that makes it difficult to crack. This multi-level encryption slows down the network of TOR, thus you’ll experience slow surfing expertise over TOR network.

All onion sites are only accessible through TOR network, so you need to only use this deep browser to access the dark internet contents otherwise, the web page won’t load.

For example, open https://facebookcorewwwi.onion/ on a normal browser, you’ll get a mistake that website doesn’t exist. However, after you open an equivalent uniform resource locator in TOR browser, you’ll see a Facebook login page. This is often the official login page of Facebook, just for TOR browser users.

Visit a website wherever you’ll get several such .onion websites for various categories. The hidden web has its own search engine named DuckDuckGo.


Deep web                                                                         Dark web

96% of all the web contents                                            Small portion of the Deep web contents

Hidden accidentally                                                         Hidden advisedly

Can be accessed through traditional browsers           Can’t be accessed through traditional browsers

May not be illegal                                                              mostly illegal

No anonymity                                                                    Full anonymity

Digital marketing course in Rohini – Pithampura, New Delhi

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What Is Search Engine Optimization And Why Is It Important

How to Use Strategic Search Engine Optimization

search engine optimization

What is Seo?

Search Engine Optimization, in short, is a set of rules that can be followed by website (or blog) owners to optimize their for and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user-friendly, faster and easier to navigate.

It’s Important

In today’s competitive market, SEO is extra necessary than ever. Search engines serve varied users per day finding out answers to their queries or for solutions to their problems

SEO Essential because:
  • The majority of search engines users are a lot of likely to click on one of the highest 5 suggestions within the results pages (SERPs), so to require advantage of this and gain guests to your website or customers to your online store you need to in the high positions.
  • Isn’t solely about search engines however good practices improve the user expertise and value of a website.
  • Users trust search engines and having a presence within the high positions for the keywords the user is looking, will increase the web site’s trust.
  • for the social marketing of your site. people who find your computer by looking out Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or different social media channel.
  • Very important for the sleek running of a big site. with over one author will benefit from during a direct and indirect method. Their direct profit is an increase in search engine traffic and their indirect benefit has a typical framework (checklists) to use before business content on the location.
  • Place you prior the competition. If 2 websites area unit commerce a similar issue, the program optimized computer is a lot of doubtless to possess a lot of customers and build a lot of sales.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine improvement you want to have very clear in your mind that cannot assist you if you don’t have good content. In different words, you trying (you are attempting} an excellent content your possibilities of succeeding (in the long term) are minimum. On the opposite hand, a web site with good content will do well with or without SEO. can simply provide the online site an additional boost.

SEO is a must for every web property

To sum it up, search engine optimization could be a way to optimize your web site so that search engine can know it higher and provides you higher rankings. It is necessary since a decent SEO approach will drive more traffic to your web site, online store and gain a lot of customers, create sales and fulfill your business purpose.

5 effective strategies which most marketeres afraid to do

What are you doing to embrace and tackle marketing business changes? are you afraid to do new things? Or are you fearless One of the explanations I’m so addicted to the marketing business is that the anticipation of changes, and ability to experiment with new digital marketing ways and marketing strategy

Taking possibilities is usually what separates high marketing professionals from novices. but however are you able to separate fads from educated risks? Take a glance at the highest ways I’ve known that the majority marketers may view as risky, might not bear in mind of, or not totally perceive.

1. Switch from outbound to content marketing

In the past, it was enough to focus on your product or service and the many fantastic options and capabilities. These days, you have got to feature value to your brand and product/service with content that teaches and establishes you as a planning leader and a professional. Why should your customers believe what you’re selling? It might scare you to change to an arriving format that teaches and nurtures your prospects. how can they know what you provide, you ask? how will we sell and generate leads while not pushing our product? Content marketing is scarce to adopt because it depends on your expertise and puts the ball in your prospects court.

2. Interactive content

As content marketing rises in quality, pushing through the clutter is becoming a lot of and harder for all of us. but even if we all know we should differentiate ourselves from the pack, we could be hesitant to create our basic additional interactive and exciting.  A bonus, obvious, interactive, fun content will draw the eye or business publications in addition to attracting prospects. As a result, you’ll extend your reach and continue driving traffic and top quality links to your site and blog.

3. Embrace up-and-coming social media channels

While there remains a place for LinkedIn, Facebook and Twitter, new social media channels can permit you to achieve customers in new and exciting ways in which. in addition, new channels allow you to explore a lot of inventive ways of telling your stories and conveying who you’re.

Snapchat, Instant Articles on Facebook, and Instagram Stories offer firms and even professionals a channel to experiment and target specific teams and audiences. As a bonus, new and exciting social media channels square measure usually an excellent place to market the interactive content mentioned on top of.

4. Developing content for real people, not algorithms

As a marketer, you’ll have gotten in the habit of developing and making content that may highlight your company, blog, business or concepts at the highest of the search engines.These days you’ve need to go out of your box and have faith in your content in the context of your reader’s desires, fears, worries, and needs. Creating content that’s displayed ahead of thousands of sets of eyes is not any long enough to line you apart. Instead, readers expect real ideas that area unit well written and show complicated and interesting concepts and thoughts.

While SEO continues to be important, don’t be afraid to place your audience and their desires and desires initial and think about your page rank secondarily.Instead of exploitation keywords to draw additional traffic from search engines and their algorithms, use keywords to spotlight your points and draw readers in by providing data that’s valuable to your audience.

5. Reuse and repurpose your top content

Even your loyal readers may not see your content at first. It may take many touches and multiple channels to induce through to them. strive to re post your prime web log posts with fresh titles or new visuals.

Utilize that content in a very digest report format to drive traffic to content that your audience’s peers have enjoyed (it will be powerful to resist content that we all know our peers and colleagues have enjoyed). Want a lot of traffic? change that refreshed and repurposed content for periods when it’s relevant or for various days or times to draw in new readers who might not have engaged the primary time around.





The Importance of Social Media for web Traffic

1. Social media posts are often used to drive targeted traffic. creating a new page on your website is like taking a really great selfie. you wish the world to see it and derive pleasure its brilliance, however, you don’t need to beg for attention (or worse, purchase it). That’s why for selfies and landing pages, well-placed posts will build all the difference. We’ve seen one link on Reddit drive over 20,000 guests in one weekend and links submitted to stumble upon will take a page that was systematically earning one or two of holiday makers every day and increase that range to lots of. United Nations agency wouldn’t need to take advantage of that?

2. Using for business boosts your site’s Search Engine Optimization. Prog crawlers grasp that pages area unit consistently earning traffic and that area unit just floating out there, forgotten and ignored. A killer content strategy for SEO is that the most vital part of earning prime spots in search engine rankings, however driving traffic to your optimized pages will cause them to climb much quicker in the search engine results pages (SERPs).


3. If you’re doing it right, will cause real relationship building. part of what makes things like Twitter and Instagram marketing so cool is that the interaction you get to own along with your customer base you’ll browse their tweets and status updates to get insights into their daily lives
You can conjointly use facebook, twitter, Google+ etc.. as a tool for connecting with complementary, non-competing businesses, thought leaders and taste makers in your house, likewise as journalists United Nations agency cowl your business.

4. Users are receptive to your messages. people view as social media networks, not promoting machines. As a result, they’re less likely to envision what you post as a poster and can be more likely to listen to what you have to mention. This interprets to serious web traffic once you link to your website and posts that market themselves as your friends and followers share what you’ve posted.

5. Ads permit targeting and retargeting. one of the reasons social media is vital is thanks to the extremely customizable nature of social media ads, for instance, permit you to focus on users by things like location, education level, industry and even purchase history and the pages they have liked. you also need to the option to put in a Facebook pixel on your website and use it to re-target the users who visit your website. These people area unit much more probably to convert into solid leads and sales


Digital Marketing is an Art Or Science?

Marketing has been evolving since several ages as per people’s needs and trends. This evolution has brought the latest trend and gaining lots of popularity among businesses and marketers, which is Digital Marketing.

Searching anything or everything on Google has become common practice among all.

This dependency has given marketers a reason to approach the masses through the digital mediums. There always been a conception and topic of discussion between marketers that Digital Marketing

digital marketing-popularizers

You have must hear many times people saying that “Marketing is an Art”. If you haven’t then you must have definitely heard, “Marketing is a Science”. Everyone seems to debate often that Digital Marketing falls into one of the two categories and furies over which fits best. I believe Digital Marketing falls in both the categories.

Digital Marketing as an Art!

When marketers create buyer, they consider all the likes and dislikes or factors that make people so amazing.

During the process, marketers don’t create a picture however they imagine an actual person or masses. This kind of ideology and creativity can’t be a science.

Once the target audience is decided, work hard to create campaigns and try best to reach the same target audience. These involve content writing and design, which are the general requisite of an art. When the campaign runs, even changes are made as per the result which something does not attribute to science as change ability isn’t something attributed to science.

So, these signs make me believe that any form of marketing is an art and marketer is somehow the legendary artist to be precise.

Digital Marketing as an Science!

Though ability plays a significant role in campaigns, however, we have a tendency to can’t deny the actual fact the result’s only driven by information. A study of the audience possibly to use product associated services is that the solely thanks to develop an correct client person. without the info from that testing, thinness isn’t possible.

Marketers apprehend the importance of Analytics because it plays a significant role in establishing market campaigns. As a seller, one ought to use A/B testing to see what changes ought to be created to attain higher results.

Without this scientific approach, nobody would have any thanks to improve upon the already done promoting campaigns.

Digital marketing is associate art likewise a science. each the classes invariably want a hanging balance to provide the simplest result. Predicting once associated why demand can rise be science whereas making the demand and style or undoubtedly an art.