A number of small and native businesses don’t have Short Message Service SMS marketing high on their priority list. the first reason for this is the stringent anti-spam laws that govern marketing methods. American businesses are sure by the telephone Consumer Protection Act (TCPA) that can impose a fine of anyplace between $500 to $1500 per uninvited text message sent. this may add up quite exponentially if you have got been creating use of bulk marketing techniques.
The typical open rate for emails is somewhere between 20-30 %. compared, the open rate for an SMS is almost 98 %. And nearly 90 % of SMS recipients open their text messages in the initial 3 seconds. The potential comes back to investment here is simply too attractive to dropping off.
Rules of SMS Marketing
Before you start, it’s important to know the rules of the game so you adhere to TCPA regulations. the most vital rule to recollect is that you just could only send marketing messages to recipients who have expressly opted in to receive these messages.
Email marketers habitually send promotional messages to recipients who downloaded their PDF or signed up for a free trial. this is not possible with SMS marketing. This makes lead acquisition much more durable, but in terms of quality, these leads are lots more valuable and consequently convert better.
Restrict your message to 160 Words
When you send a lengthy SMS — over 160 words — mobile networks usually break the text into smaller chunks of 160 characters each. This doesn’t happen seamlessly in any respect times. Some networks don’t break or merge messages and different networks will refuse to hold such texts. As a result, your recipient could either fail to receive these messages altogether, or messages could typically get delivered out of order.
Besides, SMS messages are meant to be short. Long text messages will distract recipients, and that they could fail to interact with your communication.
Everything is Timing
Have you ever received an SMS from your native pizzeria offering discounts simply after you were about to order food? With SMS marketing, timing is everything. the character of the medium is such the recipients open their messages instantly upon receiving them. but at identical time, the lack of a visible medium makes it difficult for marketers to create brand recall through this channel.
Consequently, the main objective for a marketer should be to reach resolute their consumers simply once they are creating a getting decision. thus while a dish chain could send out their offers during lunch hour, a salon could schedule their messages to align with how frequently a specific client needs their service.
Include a phone number or URL as the CTA
The success of any marketing campaign depends, to a good extent, on the call to action (CTA). With SMS marketing, there are not any fancy buttons or anchor links to include in your messages.
One of the most well-liked and easy ways that to do this is by including a number or URL at the end of your message. you’ll create use of address shorteners like Bitly to stay your messages right down to a hundred and sixty characters. whereas this could not be an ideal involve action, it’s still vital to modify your recipient to act on their impulse and reach dead set your business.