Digital Marketing

digital marketing is important ?

The answer to this question can be found just by looking around you. How many electronic devices can you see in digital marketing? The chances are that apart from the laptop or tablet on which you are reading this, there are a good few other devices within easy reach.

Think of how you consume your information yourself and consider that more than three billion people now use the internet worldwide. The internet, and the way it is now used, has transformed the way we interact – and it has also transformed how we market our businesses.

Digitally marketing has four key advantages over traditional marketing – measurability, affordability, speed and engagement. If you want to know more, or if you’re a digital marketing skeptic, as we all know digital marketing is very important for all of us and many businessmen also are showing there business on internet so that everyone has its own market in his hand and can easily buy product from home.


While responding to market conditions, your business can also gather data related to your clients and potential clients. Who is looking at what on your website? How many people have visited your site? Where are they coming from, natural search, through pay-per-click (PPC) or from social media? You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through.


You can also get your message out there quicker in the virtual world – a simple click of a mouse button is all that is needed.  When compared to the much longer process of getting printed materials produced and distributed, it means that companies can be much more agile with their messaging. We can post our site as many as we want so its very necessary for all of us to transform our business online so that we all can make our life easier an convenient..

digital marketing


  1. The lowest price doesn’t mean it is the best option. To be successful online you need to commit to a strategy and put some dollars behind it.
  2. Ask for several customer references and talk to them about their experience.
  3. Understand that digital marketing takes time… Have a 4 – 6 month view for success but make sure that your partner is completing all the steps needed months 1 -3
  4. Try and work with your agency to learn more about digital marketing. It is their job to run your strategy but also to further educate you.
  5. Have your partner explain their strategy and don’t be afraid to question their approach.


This provide us ..

    1. Website development
    2. SEO (Search Engine Optimization)
    3. Lead Generation from messages and through e-mail marketing.


4 SMS Marketing Tips

A number of small and native businesses don’t have Short Message Service SMS marketing high on their priority list. the first reason for this is the stringent anti-spam laws that govern marketing methods. American businesses are sure by the telephone Consumer Protection Act (TCPA) that can impose a fine of anyplace between $500 to $1500 per uninvited text message sent. this may add up quite exponentially if you have got been creating use of bulk marketing techniques.

The typical open rate for emails is somewhere between 20-30 %. compared, the open rate for an SMS is almost 98 %. And nearly 90 % of SMS recipients open their text messages in the initial 3 seconds. The potential comes back to investment here is simply too attractive to dropping off.

Rules of SMS Marketing

Before you start, it’s important to know the rules of the game so you adhere to TCPA regulations. the most vital rule to recollect is that you just could only send marketing messages to recipients who have expressly opted in to receive these messages.

sms marketing

Email marketers habitually send promotional messages to recipients who downloaded their PDF or signed up for a free trial. this is not possible with SMS marketing.  This makes lead acquisition much more durable, but in terms of quality, these leads are lots more valuable and consequently convert better.

Restrict your message to 160 Words

When you send a lengthy SMS — over 160 words — mobile networks usually break the text into smaller chunks of 160 characters each. This doesn’t happen seamlessly in any respect times. Some networks don’t break or merge messages and different networks will refuse to hold such texts. As a result, your recipient could either fail to receive these messages altogether, or messages could typically get delivered out of order.
Besides, SMS messages are meant to be short. Long text messages will distract recipients, and that they could fail to interact with your communication.

Everything is Timing

Have you ever received an SMS from your native pizzeria offering discounts simply after you were about to order food? With SMS marketing, timing is everything. the character of the medium is such the recipients open their messages instantly upon receiving them. but at identical time, the lack of a visible medium makes it difficult for marketers to create brand recall through this channel.

Consequently, the main objective for a marketer should be to reach resolute their consumers simply once they are creating a getting decision. thus while a dish chain could send out their offers during lunch hour, a salon could schedule their messages to align with how frequently a specific client needs their service.

Include a phone number or URL as the CTA

The success of any marketing campaign depends, to a good extent, on the call to action (CTA). With SMS marketing, there are not any fancy buttons or anchor links to include in your messages.
One of the most well-liked and easy ways that to do this is by including a number or URL at the end of your message. you’ll create use of address shorteners like Bitly to stay your messages right down to a hundred and sixty characters. whereas this could not be an ideal involve action, it’s still vital to modify your recipient to act on their impulse and reach dead set your business.


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What Is Search Engine Optimization And Why Is It Important

How to Use Strategic Search Engine Optimization

search engine optimization

What is Seo?

Search Engine Optimization, in short, is a set of rules that can be followed by website (or blog) owners to optimize their for and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user-friendly, faster and easier to navigate.

It’s Important

In today’s competitive market, SEO is extra necessary than ever. Search engines serve varied users per day finding out answers to their queries or for solutions to their problems

SEO Essential because:
  • The majority of search engines users are a lot of likely to click on one of the highest 5 suggestions within the results pages (SERPs), so to require advantage of this and gain guests to your website or customers to your online store you need to in the high positions.
  • Isn’t solely about search engines however good practices improve the user expertise and value of a website.
  • Users trust search engines and having a presence within the high positions for the keywords the user is looking, will increase the web site’s trust.
  • for the social marketing of your site. people who find your computer by looking out Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or different social media channel.
  • Very important for the sleek running of a big site. with over one author will benefit from during a direct and indirect method. Their direct profit is an increase in search engine traffic and their indirect benefit has a typical framework (checklists) to use before business content on the location.
  • Place you prior the competition. If 2 websites area unit commerce a similar issue, the program optimized computer is a lot of doubtless to possess a lot of customers and build a lot of sales.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine improvement you want to have very clear in your mind that cannot assist you if you don’t have good content. In different words, you trying (you are attempting} an excellent content your possibilities of succeeding (in the long term) are minimum. On the opposite hand, a web site with good content will do well with or without SEO. can simply provide the online site an additional boost.

SEO is a must for every web property

To sum it up, search engine optimization could be a way to optimize your web site so that search engine can know it higher and provides you higher rankings. It is necessary since a decent SEO approach will drive more traffic to your web site, online store and gain a lot of customers, create sales and fulfill your business purpose.

5 effective strategies which most marketeres afraid to do

What are you doing to embrace and tackle marketing business changes? are you afraid to do new things? Or are you fearless One of the explanations I’m so addicted to the marketing business is that the anticipation of changes, and ability to experiment with new digital marketing ways and marketing strategy

Taking possibilities is usually what separates high marketing professionals from novices. but however are you able to separate fads from educated risks? Take a glance at the highest ways I’ve known that the majority marketers may view as risky, might not bear in mind of, or not totally perceive.

1. Switch from outbound to content marketing

In the past, it was enough to focus on your product or service and the many fantastic options and capabilities. These days, you have got to feature value to your brand and product/service with content that teaches and establishes you as a planning leader and a professional. Why should your customers believe what you’re selling? It might scare you to change to an arriving format that teaches and nurtures your prospects. how can they know what you provide, you ask? how will we sell and generate leads while not pushing our product? Content marketing is scarce to adopt because it depends on your expertise and puts the ball in your prospects court.

2. Interactive content

As content marketing rises in quality, pushing through the clutter is becoming a lot of and harder for all of us. but even if we all know we should differentiate ourselves from the pack, we could be hesitant to create our basic additional interactive and exciting.  A bonus, obvious, interactive, fun content will draw the eye or business publications in addition to attracting prospects. As a result, you’ll extend your reach and continue driving traffic and top quality links to your site and blog.

3. Embrace up-and-coming social media channels

While there remains a place for LinkedIn, Facebook and Twitter, new social media channels can permit you to achieve customers in new and exciting ways in which. in addition, new channels allow you to explore a lot of inventive ways of telling your stories and conveying who you’re.

Snapchat, Instant Articles on Facebook, and Instagram Stories offer firms and even professionals a channel to experiment and target specific teams and audiences. As a bonus, new and exciting social media channels square measure usually an excellent place to market the interactive content mentioned on top of.

4. Developing content for real people, not algorithms

As a marketer, you’ll have gotten in the habit of developing and making content that may highlight your company, blog, business or concepts at the highest of the search engines.These days you’ve need to go out of your box and have faith in your content in the context of your reader’s desires, fears, worries, and needs. Creating content that’s displayed ahead of thousands of sets of eyes is not any long enough to line you apart. Instead, readers expect real ideas that area unit well written and show complicated and interesting concepts and thoughts.

While SEO continues to be important, don’t be afraid to place your audience and their desires and desires initial and think about your page rank secondarily.Instead of exploitation keywords to draw additional traffic from search engines and their algorithms, use keywords to spotlight your points and draw readers in by providing data that’s valuable to your audience.

5. Reuse and repurpose your top content

Even your loyal readers may not see your content at first. It may take many touches and multiple channels to induce through to them. strive to re post your prime web log posts with fresh titles or new visuals.

Utilize that content in a very digest report format to drive traffic to content that your audience’s peers have enjoyed (it will be powerful to resist content that we all know our peers and colleagues have enjoyed). Want a lot of traffic? change that refreshed and repurposed content for periods when it’s relevant or for various days or times to draw in new readers who might not have engaged the primary time around.





The Importance of Social Media for web Traffic

1. Social media posts are often used to drive targeted traffic. creating a new page on your website is like taking a really great selfie. you wish the world to see it and derive pleasure its brilliance, however, you don’t need to beg for attention (or worse, purchase it). That’s why for selfies and landing pages, well-placed posts will build all the difference. We’ve seen one link on Reddit drive over 20,000 guests in one weekend and links submitted to stumble upon will take a page that was systematically earning one or two of holiday makers every day and increase that range to lots of. United Nations agency wouldn’t need to take advantage of that?

2. Using for business boosts your site’s Search Engine Optimization. Prog crawlers grasp that pages area unit consistently earning traffic and that area unit just floating out there, forgotten and ignored. A killer content strategy for SEO is that the most vital part of earning prime spots in search engine rankings, however driving traffic to your optimized pages will cause them to climb much quicker in the search engine results pages (SERPs).


3. If you’re doing it right, will cause real relationship building. part of what makes things like Twitter and Instagram marketing so cool is that the interaction you get to own along with your customer base you’ll browse their tweets and status updates to get insights into their daily lives
You can conjointly use facebook, twitter, Google+ etc.. as a tool for connecting with complementary, non-competing businesses, thought leaders and taste makers in your house, likewise as journalists United Nations agency cowl your business.

4. Users are receptive to your messages. people view as social media networks, not promoting machines. As a result, they’re less likely to envision what you post as a poster and can be more likely to listen to what you have to mention. This interprets to serious web traffic once you link to your website and posts that market themselves as your friends and followers share what you’ve posted.

5. Ads permit targeting and retargeting. one of the reasons social media is vital is thanks to the extremely customizable nature of social media ads, for instance, permit you to focus on users by things like location, education level, industry and even purchase history and the pages they have liked. you also need to the option to put in a Facebook pixel on your website and use it to re-target the users who visit your website. These people area unit much more probably to convert into solid leads and sales


Digital Marketing is an Art Or Science?

Marketing has been evolving since several ages as per people’s needs and trends. This evolution has brought the latest trend and gaining lots of popularity among businesses and marketers, which is Digital Marketing.

Searching anything or everything on Google has become common practice among all.

This dependency has given marketers a reason to approach the masses through the digital mediums. There always been a conception and topic of discussion between marketers that Digital Marketing

digital marketing-popularizers

You have must hear many times people saying that “Marketing is an Art”. If you haven’t then you must have definitely heard, “Marketing is a Science”. Everyone seems to debate often that Digital Marketing falls into one of the two categories and furies over which fits best. I believe Digital Marketing falls in both the categories.

Digital Marketing as an Art!

When marketers create buyer, they consider all the likes and dislikes or factors that make people so amazing.

During the process, marketers don’t create a picture however they imagine an actual person or masses. This kind of ideology and creativity can’t be a science.

Once the target audience is decided, work hard to create campaigns and try best to reach the same target audience. These involve content writing and design, which are the general requisite of an art. When the campaign runs, even changes are made as per the result which something does not attribute to science as change ability isn’t something attributed to science.

So, these signs make me believe that any form of marketing is an art and marketer is somehow the legendary artist to be precise.

Digital Marketing as an Science!

Though ability plays a significant role in campaigns, however, we have a tendency to can’t deny the actual fact the result’s only driven by information. A study of the audience possibly to use product associated services is that the solely thanks to develop an correct client person. without the info from that testing, thinness isn’t possible.

Marketers apprehend the importance of Analytics because it plays a significant role in establishing market campaigns. As a seller, one ought to use A/B testing to see what changes ought to be created to attain higher results.

Without this scientific approach, nobody would have any thanks to improve upon the already done promoting campaigns.

Digital marketing is associate art likewise a science. each the classes invariably want a hanging balance to provide the simplest result. Predicting once associated why demand can rise be science whereas making the demand and style or undoubtedly an art.

How Can Digital Marketing Help Young Entrepreneurs

In the era of digitalization, the businesses are doing the best they can do to be in the race. The Entrepreneurs are making every effort to achieve the growth and success of their businesses. However, there are many new young. who start their new ventures with full passion and ambition however they are not able to succeed. There could be many reasons

You have just launched a new business and making all the possibilities to bring your brand in the front of as many eyes as possible. You use all kind of business tactics like from promotions to advertising, marketing to managing still, you feel something missing in the path of success and not able to compete in your industry.

The problem arises because you are not only just competing in your industry  you are competing with the thousands of other companies who are playing on the same playground and have same business objectives as yours. In addition, you not only need to deal with competition, your bootstrapped business or startup doesn’t also have enough funds to invest in the heavy marketing.

What can a young or new entrepreneur do in these situations? I certainly understand that there are “N” numbers of challenges you face in your new venture. Through this article, I am going to share the easiest and result oriented way with you by keeping all these challenges in mind.

Digital Marketing is the one and sole solution if you want to heckle with all these challenges and follow the path of success is one of the trendiest ways of marketing which is a set of marketing tools that help your businesses to promote and advertise your products or services to target the potential audience.

You are very well aware that for any new business success, the game of marketing and advertising play a big role in the success. As the digital marketing and advertising trends are evolving, your brand on the internet is probably one of the most urgent tasks for young entrepreneurs to look forward. The parameters of D/M such as Social Media marketing, Content marketing, Email marketing, Search Engine Marketing (PPC), link building and so on, help to overcome all the challenges of marketing through online and target the potential audiences.

digital marketing-popularizers

Digital Marketing can help young entrepreneurs who are more tech-savvy, optimistic, and competitive to understand and learn how Digital Marketing can prosperous their businesses for a long run:

  • Helps to Target Potential Audience: Digital Marketing helps your businesses succeed by allowing you to target the right consumers or audiences who are more likely to buy your products or services. Marketing forms like Television, Radio, Banners, etc. cast a wider area for you where not everyone is going to pay attention to your products or services, however allows narrowing your reach and focusing only on those consumers who have opted or shown interest in your kind of products someway.

For Example, Facebook Advertising allows you to target users in a particular age range or who have shown interest in the specific niche such as women’s clothing, artificial plants, and books and so on.

  • PPC or Pay Per Click Advertising is the another way to target a particular niche and bring new customers to your brand or website. PPC ads are displayed along with the search results and entice users to click them to find out what they are looking for. It can be a fantastic investment as you only need to pay when someone’s click on your ads.
  • Enable to Interact with Targeted Audience: One of the main advantages of digital marketing over any other form marketing is that this tool helps you to interact with your targeted audiences in a real time. You customers whether new or existing expect you to engage with them when they want to interact with your business as per their convenience. Social Media Platforms like Facebook, Twitter, LinkedIn, helps to gain a better understanding with your targeted audiences and these kinds of interactions makes all the difference between succeeding and failing.

Customers’ interactions and feedback will benefit you the way to make better strategies, improve your customer experience and develop quality experiences which will build a brand loyalty.

  • Leads to Customer to Action:  D/M Consists of great marketing strategies that drive people to take actions in the very short course of time that benefits your business or brand. Digital marketer or Entrepreneurs are solely responsible for using smart and innovative online strategies to compel visitors to stay on the website and convert them from visitors to customers.

The best way to convert your visitors into customers is to add CTAs (Call-To-Actions) buttons in your every. It is a button that can be of many forms like Buy button, Sign Up form, Download, etc., as per the business requirement which drives your visitor to do what you want them to do.  For better results, use the button of proper action keywords to entice the visitors and colored them appropriately. The color scheme, graphics, and even their right positioning create a psychological effect and meaning to them.

  • Builds Brand Reputation: The traffic that your strategies consist of the audiences most probably wants to know more about your brand and purchase what you are offering. If your brands and businesses deliver what you promise, you will build a quality relationship with your audience, helping them to be your consistent and loyal customers.

This helps to build a brand reputation as customers who are satisfied with your engagement and performance will glad to share their experiences with others and helps in the word to mouth kind of promotions automatically. It will also lead to your reputation going viral and open up new opportunities and scope to grow more and reach bigger markets.

  • Better Return on Investment: As a very cost effective medium of investment and improves your branding with revenues, it will provide a better ROI than any other form of marketing. It is easy to track and monitor through tools like Google Analytics so that you can measure your results as soon as you target your audience and when the same audience takes the desired action.

How to work as a freelancer in digital marketing?

Digital Marketing is searing in all new digital ways. Whosoever needs anything, can find out on digital devices which make it more vital to justify the epitome of Digital Marketing. Marketing is a set of tools and strategies that help companies to promote brands and products on the internet with the help of digital mediums.

Digital Marketing has become the need of startups as well as big companies if they want to reach out the maximum audience within a single. Due to this, companies need well-trained Professionals who can overcome the need of an hour and raise the revenues for the company.

The same urge to hire trained Digital Marketers has led to the prediction by The Economic Times that there will be the demand of more than 1500000 jobs in the field of Digital Marketing and still need professionals to fulfill them.


A person who is having a digital skill can be a full-time Marketer in companies as well a self-employed freelancer. A freelancer is a term generally used for a person who is the self-employed person who offers services to multiple businesses. The type of work varies from person to person specialization such as social media, content writer, copywriter, graphic designer and more

Benefits of a Freelancer:

  • Don’t need to work on fixed hours, 9 am to 5 pm
  • Set your own hours.
  • You become an independent marketer and can set your own price.
  • You can work for multiple clients at the same time.
  • Be creative enough and can have a great exposure.
  • You can pick your own choice of brands or clients.

It may sound great to be a Freelancer, however; initially, it takes enough efforts to stand high in the league. You need to keep in mind some key points while starting your career as a freelancer.

  • Choosing Your Expertise:
  • Setting up a Plan
  • Setting Your Price Quote
  • Sample Your Work:
  • Update your Profile on Social Media

5 Reason Why Email Marketing So Important

Basically, email marketing is that the use of email to market merchandise and services. however, a far better definition of email promoting definition is that the use of email to develop relationships with potential customers and shoppers. Email promoting is one phase of web promoting, that encompasses online promoting via websites, social media, blogs, etc.

5 reason email marketing

Much of the spam email we have a tendency to all get proclaiming ‘deals’ on this which may be an example of email promoting at its worst; the mindless email barrage.

At its best, email promoting permits businesses to stay their customers know and tailor their promoting messages to their customers.

1.Email marketing keeps your customers informed

Emails have the flexibility to stay your customers hip to. shoppers square measure capable of checking their email once it’s convenient for them. It will offer them a sense that you just square measure thinking of them. This email may be as straightforward as saying: “Hi, you’re on our mind, there could be a special offer! people who have signed up to your email list have already created a commitment to receive these notes. so that they can possibly relish these emails (as long as you offer them one thing value reading) and it’ll boost engagement together with your customers.

2.Email marketing helps you reach mobile users

According to See Why, 62 of smartphone conversions came from email in Dec 2013. the share of shoppers gap up their email on a mobile device is currently larger than 500th. These area units vital numbers to require under consideration once coming up with any promoting strategy. a lot of and a lot of customers area unit victimization their mobile devices to access not solely emails however all different forms of media and data. Hit ’em on the go.

3.Email marketing is action orientating

For a protracted time currently, twenty-two years really, email has been a sort of communication. because the years have passed by, email has quickly become one in every of our main selections of communication. we’ve got all been kept to reply to associate email in some fashion. whether or not it’s to reply, to forward, click through to one thing else embedded at intervals the e-mail, delete, or to shop for one thing, or to sign in. we tend to tend to try to do one thing with the e-mail. Knowing this, you’ll use email to drive individuals to your web site, to select up the phone and decision or the other decision to action. In fact, 23 % of sales last year were attributed to email promoting.

4.Email marketing is measurable

Most email services, like Constant Contact, offer the ability to trace what happens once you’ve got got sent out your email campaign. you may track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. this provides you a much better understanding of but your email campaigns as operational, that of them to tweak or that of them to urge obviate altogether. These metrics should not be ignored. they seem to be a vital a locality of your internet promoting campaign as a full. Hub-Spot suggests that 16-30 emails a month is that the “sweet spot” and check out to plan 25th open rate and 100% click via rate (but this can vary by industry) See this list for a lot of correct benchmarks.

5.Email promoting is cheap

Email marketing services like Send Grid prices $0.0006 cents per message at their platinum promoting Email level. Mail chimp permits you to send up to 12,000 emails a month without charge. They conjointly do supply larger monthly plans for growing businesses with up to 600,000 subscribers and high volume sender plans for all the world over that. Another email promoting company, Vertical Response, offers free email promoting up to four,000 emails a month and one,000 email contacts.