Social Media Marketing

3 Instagram Marketing Strategies

instagram marketing/popularizers

Instagram can be a bit of a mystery for business owners. As a commenter on one of my recent articles wrote, This article will walk you through my top 3 tips for using Instagram to do just that. Don’t forget to leave your best tips in the comment section below! If you’re not a celebrity, it’s very hard to be famous on Instagram”. While this may be true, I’m betting you’re not looking to get famous; rather, you want to build a solid presence on the platform in order to engage and connect with your target market.

1. Hashtags need to be Part:

Apart from your image, your hashtags are the most important element of your post. While captions help you tell the story behind your image, hashtags allow you to get your image seen by those outside your current sphere of followers. When users search for relevant industry related hashtags, you want your posts to show up. If not, there’s a good chance your competitors’ posts will……..increasing their influence and helping them grow their followers.

There are three Main Startegy

  1. Use Popular Hastags like (e.g., #love, #tbt, etc.)
  2. Use less popular hashtags yet highly-relevant hashtags.
  3. Use hashtags commonly thought to attract new followers. (#followme, #follow4follow)
2. Be part of the Instagram community

There are many ways to build and/or be part of a community on Instagram. Using hashtags (see #1 above) allows you to connect with users you may never otherwise have met. Liking and commenting on other people’s photos gets you engaged with the greater community (and often helps you grow your own followers as people reciprocate). Participating in Instagram campaigns intended to further a worthy cause can help you contribute to a greater good (#movember is a great example of a cause perfectly suited for a visual-centric platform like Instagram). Sharing images and videos from events can help your followers feel like they’re in on the action, and are a real part of your community.

3.  Use Instagram ads to extend the reach of your posts

Instagram now allows all businesses to advertise on the platform. Up until a few months ago, only big brands could access this feature. Keep in mind that you currently need a Facebook account to create an Instagram ads can only be created in Facebook ad creation or Power Editor. Test out ads for your own business to extend the reach of your organic posts.



How to Increasing Reach On Twitter- 8 Tips

As a Marketer, Twitter’s no Longer Optional, Everyone Using it, Which means you need to be too..

twitter tips/popularizers

Outstanding content is more likely to be re-tweeted, increasing your reach and audience. Your best bet for increasing Twitter reach is to get more of them, and the best way to do that is to post better content.

To help you out, we have  put together eight quick tips that’ll make your tweets more twitt-ilating.

1. Know Your Audience

You want your tweets to hit home with the right people, so you’d better know what those people like.

  • Find out what your customers really think
  • Find new campaign ideas
  • Get customers’ views of your competitors
  • Re-evaluate your brand’s strengths and weaknesses
  • Supplement hard data with genuine opinions

Target specific keywords and hastags that suit ideal buyer

2. Talk with your followers, not at them

Think of voice as your brand’s personality and tone as your brand’s mood from day to day. Here some suggestion to help your balance promotion:

  • The rule of 80/20:- 20% content be promotional, but 80% should be interesting.
  • The 5-3-2 ration 5 relevents pieces from others, 3 non-promotional from you, and 2 promotional posts.
  • The 4-1-1:- 4 pieces from others+one retweet for every promotional tweet you send.

focus on offering value to your followers.

3. Use Relevant Hashtags

Hashtags are Twitter’s way of bundling information together by keyword. People following hastags are interested in that content. If your content suits one, you’ll reach an audience that’s keen to engage with it.

Some of key tips are:

  • Never Use More Than 3 hastags on per post
  • Keep them short
  • The More precise,the better
  • Make them easy to remember easy to spell
  • be Orginal. if you are creating campaign hastag

don’t try to piggyback on irrelevant hashtags

4.Know When to tweet:-tweeter is time-sensitive



Think about television ads. Prime time  spots are the most expensive, but they’re not right for every product. you’ll make the greatest impact on Twitter when your target audience is engaged.

5. Add to-call-Action


Use it Re-tweets followers

6. Realize less isn’t more

Twitter is a “micro-blogging” site. It would make sense that Twitter content should be shorter than posts on other social networks. Not exactly.

Buffer and sum all teamed up to make this monster infographics showing the optimal length for posts on various social networks.


7. Use Images

Buffer found that pictures triple the rate tweets and nearly double the rate of likes. And because images take up Twitter real estate, your message becomes more prominent with a picture.

But what if you don’t have good, original images to share?

Create “Quote pictures”

One Twitter study found that pictures lead to 40% more retweets, and that quotes increase retweets by 18%. I’m no math magician, but 40% + 18% = billions!

Or maybe it doesn’t work like that.

8. Be Personal

When appropriate, name the person tweeting. It gives a more personal feel to your tweets.




Why Your Needs Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close to rate than outbound marketing? Or that 84% B2B Marketers use Social Media.

The Importance of Social Media for Web Traffic.

1. Social media posts can be used to drive targeted traffic:- Creating a new page on your site is like taking a really great selfie.  We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds. Who wouldn’t want to capitalize on that?

2. Using social media for business boosts your site’s SEO:-A killer content strategy for SEO is the most important part of earning top spots in search engine rankings. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.

Social Media is THE BEST Tool to Connect with Consumers & Industry Leaders.

3. If you’re doing it right, social media will lead to real relationship building:-Part of what makes things like Facebook, Twitter and Instagram marketing so cool is the interaction you get to have with your customer base  What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites? You can also use social media as a tool for connecting with complementary, non-competing businesses.

4. Users are receptive to your messages:-People view Twitter and Facebook as social networks, not marketing machines,As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

5. Social media ads allow targeting and retargeting:-One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales.





Invite all your Friends to like a page on Facebook with this short script

Steps to invite all your friends on Facebook to like a page

Inviting all your friends to like your page shouldn’t be cumbersome. Here’s the simple solution. Note: For this to work, you must use Google Chrome.

  1. Go to your Facebook Page and Click on the right-most button underneath the cover photo. Click on Invite Friends.
  2. Scroll down to the very bottom of that list.
  3. Type “javascript:” into the address bar. (Notice the semicolon after javascript, no quotes).   
  4. Paste this code right after “javascript:”
  5. Hit Enter. Voilà! All your Facebook friends are invited.

PS: If you are having any troubles, just let me know in the comments!



Liked this facebook invite all tool? Share it with a growth hacking friend who might find this trick helpful.