Google Amp

 

The big distinction currently, due to AMP, is that after you click on one among the news search term links within the carousel, the article can load instantly. it’d not sound exciting initially, however publishers ar swearing by it.

“In early tests, we tend to found that AMP pages load fourfold quicker and use eight times less knowledge than ancient mobile-optimized pages,” says Pinterest’s product engineer, Jon Parise. “A better, quicker mobile net is healthier for everybody, together with users, platforms like Pinterest, and publishers.”

Nuzzel founder, eating apple Abrams, aforementioned in AN interview with Fortune, “A page hundreds in but a second once Google’s Accelerated Mobile Pages is enabled. rather than taking 3 seconds to load the typical page.”
And, as a self-proclaimed page speed aficionado, I’ve tried concerning each web site speed rising trick up there — reducing server response times, sanctioning browser caching, optimizing pictures, you name it. So, once Google launched AMP in Gregorian calendar month, I jumped at the chance to visualize out the publisher’s operating with Google to check wherever all the magic happens and the way this can have an effect on SEO.

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Why is Google Amp Important SEO?

 

As Google amp usually preaches to businesses, page speed and mobile-readiness area unit high-quality ranking distinctions that verify the location of a site’s content link within the program results pages (SERPs). Since 2013, Google has been developing from being the corporate that gives links to alternative sites in search results to the corporate that gives answers to queries in search results.

For example, the “featured snippets” facet of Google, shown below, has been a technique of providing fast answers in search results to straightforward queries like “Who won the 1969 World Series.

But featured snippets don’t work well for additional complicated queries, like “What area unit the most problems within the 2016 presidential election?” Those kinds of queries lend themselves additional to in-depth articles. sadly, once easy answers aren’t cheap, one should load another page which will be slow to load on mobile devices. As a result, Google has been developing ways in which to create the links you click on in search results load additional quickly. And now, with Google’s AMP Project, they need been creating those emerge additional actually in SERPs.

Organic Search Vs Paid Search

Together is better! For many businesses, the best approach is a mix of both organic and paid search results. The advantage of this approach is that organic rankings give a business credibility and evergreen search results. Paid search (PPC) provides immediate top-of-the-page listings and greater click through rates, i.e., sales when consumers are ready to purchase.

 

Organic search Vs Paid search

Organic Search: Results area unit the listings of websites came by the search engine’s algorithms that closely match the search string of keywords. Use SEO and content assets to high program rankings. The goal is to get on the primary page so go into the highest 3 rankings for specific keywords. As a result of the benefits of organic search area unit obsessed with visibility. upper the ranking a lot of pronounced the benefits. All of them, however, disappear if your listing isn’t on the primary page.
Paid Search: Paid search results area unit advertizements. A business pays to own their ads displayed once users do an exploration containing specific keywords. Ads area unit usually displayed higher than and to the proper of results. The precise placement of the ads is set by each a bidding method and quality score. the benefits and downsides of paid search area unit typically the other of organic listings.

5 Reason Why Email Marketing So Important

Basically, email marketing is that the use of email to market merchandise and services. however, a far better definition of email promoting definition is that the use of email to develop relationships with potential customers and shoppers. Email promoting is one phase of web promoting, that encompasses online promoting via websites, social media, blogs, etc.

5 reason email marketing

Much of the spam email we have a tendency to all get proclaiming ‘deals’ on this which may be an example of email promoting at its worst; the mindless email barrage.

At its best, email promoting permits businesses to stay their customers know and tailor their promoting messages to their customers.

1.Email marketing keeps your customers informed

Emails have the flexibility to stay your customers hip to. shoppers square measure capable of checking their email once it’s convenient for them. It will offer them a sense that you just square measure thinking of them. This email may be as straightforward as saying: “Hi, you’re on our mind, there could be a special offer! people who have signed up to your email list have already created a commitment to receive these notes. so that they can possibly relish these emails (as long as you offer them one thing value reading) and it’ll boost engagement together with your customers.

2.Email marketing helps you reach mobile users

According to See Why, 62 of smartphone conversions came from email in Dec 2013. the share of shoppers gap up their email on a mobile device is currently larger than 500th. These area units vital numbers to require under consideration once coming up with any promoting strategy. a lot of and a lot of customers area unit victimization their mobile devices to access not solely emails however all different forms of media and data. Hit ’em on the go.

3.Email marketing is action orientating

For a protracted time currently, twenty-two years really, email has been a sort of communication. because the years have passed by, email has quickly become one in every of our main selections of communication. we’ve got all been kept to reply to associate email in some fashion. whether or not it’s to reply, to forward, click through to one thing else embedded at intervals the e-mail, delete, or to shop for one thing, or to sign in. we tend to tend to try to do one thing with the e-mail. Knowing this, you’ll use email to drive individuals to your web site, to select up the phone and decision or the other decision to action. In fact, 23 % of sales last year were attributed to email promoting.

4.Email marketing is measurable

Most email services, like Constant Contact, offer the ability to trace what happens once you’ve got got sent out your email campaign. you may track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. this provides you a much better understanding of but your email campaigns as operational, that of them to tweak or that of them to urge obviate altogether. These metrics should not be ignored. they seem to be a vital a locality of your internet promoting campaign as a full. Hub-Spot suggests that 16-30 emails a month is that the “sweet spot” and check out to plan 25th open rate and 100% click via rate (but this can vary by industry) See this list for a lot of correct benchmarks.

5.Email promoting is cheap

Email marketing services like Send Grid prices $0.0006 cents per message at their platinum promoting Email level. Mail chimp permits you to send up to 12,000 emails a month without charge. They conjointly do supply larger monthly plans for growing businesses with up to 600,000 subscribers and high volume sender plans for all the world over that. Another email promoting company, Vertical Response, offers free email promoting up to four,000 emails a month and one,000 email contacts.

 

How Digital marketing Important

Digital marketing is an umbrella term for the marketing of products or services using technologies, mainly on the Internet, but also including mobile phones, display advertizing, and other digital media. Marketing’s development since the has changed the way brands and business utilize technology for marketing. As platforms are increasingly incorporated into marketing plans and everyday life, and as people use devices instead of visiting physical shops, marketing campaigns are becoming more efficient. The new methods are faster, more practical and versatile than the old traditional ones.

These are some of the most common forms of digital marketing i.e.Online advertizing, Viral marketing, Online video content, E-mail marketing, Social media (Facebook, Linkedin, Twitter, etc.), Mobile marketing (SMS, MMS..etc). The New Media age has arrived and it’s time for people who have not yet adapted to open themselves up to this method of interaction and understand the various benefits.

Digital marketing more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel. Using digital content either sponsored or free allows you to connect with consumers much more effectively than direct mailing. The strength of your online presence now directly linked to the success of your business. It also caters to mobile consumers and technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops.The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly. Whereas, by increasing your digital outreach, you can increase your revenue.

Whereas, if you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages, and country.Most businesses have already given up traditional advertizing methods and focus instead on Google Ad-words, Social Media.And, the most important step of digital marketing is to earn people’s trust. Grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business.

Become A Successful Freelancer

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Freelancing positions are available full time or part time. It depends on you, of what you would like to do. If you have an experience in the certain field of expertise than you can start working full time in the convenience of your own hours through freelancing. But however, without an experience, it is not advisable to leave a full-time Job just to start freelancing. Even that can give you an experience more into making you an experienced person in the field. The moment you have a steady source of income outside your freelancing work, your time line for finding clients can be longer, you can, therefore, be choosy about your projects and clients, your financial needs are covered during your start-up period.

Advantage of Freelancing

There are several perks to working as a freelancer:

  • Easy to start:- You can start right now, using your network find a client. While you’ll want to build a LinkedIn profile and/or a website, you can network within your current career and friend networks to find your first client.
  • Get started quickly:-As long as you already know the skill you plan to offer, getting started is simply a matter of finding your first client.
  • High demand for help:- While the marketplace of freelancers is competitive, the need for quality, reliable freelancers is growing. Many businesses don’t have employees and instead, have a team of freelancers.
  • Do the work the way you see fit:-While you need to deliver what the client asks, how the work is done is up to you
  • Pick and choose clients:- While in the beginning, you may take any client that will hire you, as you grow, you can choose not to take on difficult clients. You can even fire them
  • Affordable:- Odds are if you have the ability to provide the service, you also have whatever equipment or software you need to deliver it. Eventually, you’ll want to invest in business building tools.
  • Choose your own schedule:- Work when and where you want

Disadvantages of Freelancing

Here are some disadvantages to freelancing, Where there’s a good, there’s usually a bad:

  • Can take the time to build a steady clientele. Getting enough clients to make freelancing something that supports you and your family can take awhile.
  • Work can be irregular. Many freelancers experience an ebb and flow in their work. You need to plan for lean times and be ready to work hard to deliver work on-time when work is plentiful.
  • Pay may be low to start out. Especially in today’s digital economy, many people expect to pay less for work from a new freelancer. Breaking in with lower costs may be needed, but as quickly as possible, seek to charge what you’re worth and find clients willing to pay for quality.
  • Managing multiple clients and projects can be a challenge. While some people like the variety of working on several projects at a time, others may find it difficult to keep track of deadlines and pace themselves to deliver quality work on time. Great time management systems and organization is key.

 

 

 

 

3 Instagram Marketing Strategies

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Instagram can be a bit of a mystery for business owners. As a commenter on one of my recent articles wrote, This article will walk you through my top 3 tips for using Instagram to do just that. Don’t forget to leave your best tips in the comment section below! If you’re not a celebrity, it’s very hard to be famous on Instagram”. While this may be true, I’m betting you’re not looking to get famous; rather, you want to build a solid presence on the platform in order to engage and connect with your target market.

1. Hashtags need to be Part:

Apart from your image, your hashtags are the most important element of your post. While captions help you tell the story behind your image, hashtags allow you to get your image seen by those outside your current sphere of followers. When users search for relevant industry related hashtags, you want your posts to show up. If not, there’s a good chance your competitors’ posts will……..increasing their influence and helping them grow their followers.

There are three Main Startegy

  1. Use Popular Hastags like (e.g., #love, #tbt, etc.)
  2. Use less popular hashtags yet highly-relevant hashtags.
  3. Use hashtags commonly thought to attract new followers. (#followme, #follow4follow)
2. Be part of the Instagram community

There are many ways to build and/or be part of a community on Instagram. Using hashtags (see #1 above) allows you to connect with users you may never otherwise have met. Liking and commenting on other people’s photos gets you engaged with the greater community (and often helps you grow your own followers as people reciprocate). Participating in Instagram campaigns intended to further a worthy cause can help you contribute to a greater good (#movember is a great example of a cause perfectly suited for a visual-centric platform like Instagram). Sharing images and videos from events can help your followers feel like they’re in on the action, and are a real part of your community.

3.  Use Instagram ads to extend the reach of your posts

Instagram now allows all businesses to advertise on the platform. Up until a few months ago, only big brands could access this feature. Keep in mind that you currently need a Facebook account to create an Instagram ads can only be created in Facebook ad creation or Power Editor. Test out ads for your own business to extend the reach of your organic posts.

 

 

Affiliate Marketing Vs Refferral Marketing

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Affiliate marketing is commonly confused with referral marketing as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

 

 

 

 

 

 

 

 

 

What is Affiliate Marketing?

Affiliate marketing centers around a business relationship between a brand and an affiliate. These businesses act as agents, sending qualified traffic to your website.  Affiliate program success relies around locating advocates capable of reaching and promoting your product to your target audience. Customers will not know the advocate personally, and this is the crucial difference between affiliate and referral programs.

 

 

 

 

 

 

What is Referral Marketing?

Referral marketing revolves around the shared relationship between your customers, their friends or associates and your brand. Current customers personally promote your brand to new users to earn rewards, ideally for both themselves and their friends. While affiliate marketing is like enlisting a reputable yet unknown salesperson to spread the word about you online, It’s like bumping into a friend on the street and having them share a great tip or piece of advice with you. Often called word of mouth marketing, referral campaigns center around some basic facts:

 

 

 

 

 

   

 

Blogging – What it is?

A blog platform is a specific form of a content management system. A blogging platform is a software or service that you use to publish your content onto the internet in the form of a blog.
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A blog differs from a typical website in a number of ways.

The primary thing that distinguishes a blog from other websites is that the content that is published onto a blog is shown in reverse chronological order; meaning that the most frequent additions to the website are shown first. Blog posts can also be assigned to specific categories, making it easier to search for all posts on a blog related to a specific category. Blog posts can also be tagged with multiple keywords; as another way to search for specific blog posts on a website.

Your Blog with Making Money

When it comes to many free blogging platforms, If you plan on making money with your blog you’ll want to be sure you’re using a blog that allows commercial use or simply self-host your blog on your own hosting account as mentioned above. you are only allowed to use your blog for personal use and not allowed to use it for business purposes.

There are many ways to use a blog to make money online. or use your blog to promote your own products and services.

Blogs Today

As the Internet has become more social, blogs have gained in popularity.  Blogs have become more than online diaries. In fact, blogging has become an important part of the online and offline worlds with popular bloggers impacting the worlds of politics, business, and society with their words. Today, there are over 100 million blogs with more entering the blogosphere every day.

Future of Blogs

It seems inevitable that blogging will become even more powerful in the future with more people and businesses recognizing the power of bloggers as online influencers. Anyone can start a blog thanks to the simple (and often free) tools readily available online.

 

 

Benefits of Digital Marketing

Stay Current & Grow Your Business With a Digital Marketing

All around you, you hear that the world is moving towards digital, but what does that mean? In an age of ever evolving technology, consumers are dependent on having the latest and greatest products. With lightning fast speeds, lightweight portability, and a growing acceptance by society, people are now spending more time than ever glued to their screens.We know that this is just the beginning of a new age of marketing. If people are spending more time on their devices than they are reading or watching cable, Read on to learn some of the many benefits of digital marketing.

COMMUNICATION RUNS

This is one directional approach.Traditional marketers focus their efforts on sharing brand messaging and awareness with their target audience. Digital Marketer realizes that it’s important to hear what your audience has to say and creates multi-directional platforms for engagement. Their consumers by both talking and listening, In doing so.

GREATER ENGAGEMENT

With a digital marketing strategy, companies can interact with their customers 24/7 online and through social networks. This provides more opportunity to promote their products and services or to clear up potential problems. you provide them with an easier and more convenient way to give feedback. This engagement serves as a customer service opportunity and provides a more personal connection to the brand.

EASIER TO MEASURE

Traditional marketing can be difficult to track. Maybe you know how many people subscribe to the newspaper or tune into a TV show, but you don’t know how many truly saw or read your ad. With digital marketing, it’s easier track and understands your customers so you can create and hit your target audience. Digital marketing is very data extensive, so we’re able to provide valuable insight both to your reach and leads. We track the customer journey and know exactly how many people clicked on your ads, visited your page, how long they looked around, if they opened your email, if they converted and took your offering, etc. This data allows you to see exactly how you compare to your goals and learn more about key times and techniques for reaching your audience.

COST EFFECTIVE REACH

In traditional marketing, big reach means big money. With digital marketing, going viral is not out of the question. Not to mention it can happen for a fraction of the cost through less expensive advertizing options on the internet. This reach can lead to exponentially higher revenue for your company. With proper execution and a healthy monthly budget, digital marketing campaigns can drive a business more qualified leads who are looking to buy. digital marketing allows you to save money by spending it in a smart, more precise way.

ATTRACTION TO SIMPLICITY

Consumers want fast, and they want easy. If you aren’t found online, you’ve already lost the battle. This craving for simplicity is inherent in the millennial generation and businesses need to be where their audiences are. Today, 20% of Google searches are for local businesses, make the search for your product or service simple and let customers come to you simply by spending your ad dollars on digital marketing. Bring in new qualified leads, and show you a rapid increase on your ROI.

 

 

 

How to Increasing Reach On Twitter- 8 Tips

As a Marketer, Twitter’s no Longer Optional, Everyone Using it, Which means you need to be too..

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Outstanding content is more likely to be re-tweeted, increasing your reach and audience. Your best bet for increasing Twitter reach is to get more of them, and the best way to do that is to post better content.

To help you out, we have  put together eight quick tips that’ll make your tweets more twitt-ilating.

1. Know Your Audience

You want your tweets to hit home with the right people, so you’d better know what those people like.

  • Find out what your customers really think
  • Find new campaign ideas
  • Get customers’ views of your competitors
  • Re-evaluate your brand’s strengths and weaknesses
  • Supplement hard data with genuine opinions

Target specific keywords and hastags that suit ideal buyer

2. Talk with your followers, not at them

Think of voice as your brand’s personality and tone as your brand’s mood from day to day. Here some suggestion to help your balance promotion:

  • The rule of 80/20:- 20% content be promotional, but 80% should be interesting.
  • The 5-3-2 ration 5 relevents pieces from others, 3 non-promotional from you, and 2 promotional posts.
  • The 4-1-1:- 4 pieces from others+one retweet for every promotional tweet you send.

focus on offering value to your followers.

3. Use Relevant Hashtags

Hashtags are Twitter’s way of bundling information together by keyword. People following hastags are interested in that content. If your content suits one, you’ll reach an audience that’s keen to engage with it.

Some of key tips are:

  • Never Use More Than 3 hastags on per post
  • Keep them short
  • The More precise,the better
  • Make them easy to remember easy to spell
  • be Orginal. if you are creating campaign hastag

don’t try to piggyback on irrelevant hashtags

4.Know When to tweet:-tweeter is time-sensitive

 

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Think about television ads. Prime time  spots are the most expensive, but they’re not right for every product. you’ll make the greatest impact on Twitter when your target audience is engaged.

5. Add to-call-Action

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Use it Re-tweets followers

6. Realize less isn’t more

Twitter is a “micro-blogging” site. It would make sense that Twitter content should be shorter than posts on other social networks. Not exactly.

Buffer and sum all teamed up to make this monster infographics showing the optimal length for posts on various social networks.

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7. Use Images

Buffer found that pictures triple the rate tweets and nearly double the rate of likes. And because images take up Twitter real estate, your message becomes more prominent with a picture.

But what if you don’t have good, original images to share?

Create “Quote pictures”

One Twitter study found that pictures lead to 40% more retweets, and that quotes increase retweets by 18%. I’m no math magician, but 40% + 18% = billions!

Or maybe it doesn’t work like that.

8. Be Personal

When appropriate, name the person tweeting. It gives a more personal feel to your tweets.