How to Increasing Reach On Twitter- 8 Tips

As a Marketer, Twitter’s no Longer Optional, Everyone Using it, Which means you need to be too..

twitter tips/popularizers

Outstanding content is more likely to be re-tweeted, increasing your reach and audience. Your best bet for increasing Twitter reach is to get more of them, and the best way to do that is to post better content.

To help you out, we have  put together eight quick tips that’ll make your tweets more twitt-ilating.

1. Know Your Audience

You want your tweets to hit home with the right people, so you’d better know what those people like.

  • Find out what your customers really think
  • Find new campaign ideas
  • Get customers’ views of your competitors
  • Re-evaluate your brand’s strengths and weaknesses
  • Supplement hard data with genuine opinions

Target specific keywords and hastags that suit ideal buyer

2. Talk with your followers, not at them

Think of voice as your brand’s personality and tone as your brand’s mood from day to day. Here some suggestion to help your balance promotion:

  • The rule of 80/20:- 20% content be promotional, but 80% should be interesting.
  • The 5-3-2 ration 5 relevents pieces from others, 3 non-promotional from you, and 2 promotional posts.
  • The 4-1-1:- 4 pieces from others+one retweet for every promotional tweet you send.

focus on offering value to your followers.

3. Use Relevant Hashtags

Hashtags are Twitter’s way of bundling information together by keyword. People following hastags are interested in that content. If your content suits one, you’ll reach an audience that’s keen to engage with it.

Some of key tips are:

  • Never Use More Than 3 hastags on per post
  • Keep them short
  • The More precise,the better
  • Make them easy to remember easy to spell
  • be Orginal. if you are creating campaign hastag

don’t try to piggyback on irrelevant hashtags

4.Know When to tweet:-tweeter is time-sensitive

 

twitter/popularizers

Think about television ads. Prime time  spots are the most expensive, but they’re not right for every product. you’ll make the greatest impact on Twitter when your target audience is engaged.

5. Add to-call-Action

twiitter/popularizers

Use it Re-tweets followers

6. Realize less isn’t more

Twitter is a “micro-blogging” site. It would make sense that Twitter content should be shorter than posts on other social networks. Not exactly.

Buffer and sum all teamed up to make this monster infographics showing the optimal length for posts on various social networks.

twitter/popularizers

7. Use Images

Buffer found that pictures triple the rate tweets and nearly double the rate of likes. And because images take up Twitter real estate, your message becomes more prominent with a picture.

But what if you don’t have good, original images to share?

Create “Quote pictures”

One Twitter study found that pictures lead to 40% more retweets, and that quotes increase retweets by 18%. I’m no math magician, but 40% + 18% = billions!

Or maybe it doesn’t work like that.

8. Be Personal

When appropriate, name the person tweeting. It gives a more personal feel to your tweets.

 

 

 

Online Lead Generation BY Image

Let’s start What is a lead:

A lead is a person contacting you interested in purchasing your company’s services or product. These leads are people coming to your website and filling out forms to contact you or dialing your phone number (which they found on your website) to call you.

Before we go any further, let’s all get on the same page regarding what a “lead” is. This is what a lead generated from our website looks like:

lead generation

 

This is a person who could potentially buy a website from us. a lead should be a prospective customer or client who has a need in the near future for your product or services, and has a budget allocated for this. Ideally the lead is interested in a follow up call or meeting. This is a lead.

 

Your website. It all starts with your website. If you don’t have a website it will be awfully hard to generate leads online. Your website should be the hub of all your future online marketing and thus online lead generation activities.

lead generation

Once the traffic is driven into your website, it’s your website’s job to turn those website visitors into leads. This is called “converting” This means you convert a website visitor  into a lead you can follow up with. A website converts a visitor (stranger) into a lead by getting that visitor to provide their name and contact information via a website form getting them to call you on the phone and provide this information.

Every Website has a “Conversion rate”

This is simply the total number of leads generated from your website divided by the number of visitors to your website. Once this basic understanding is established, online lead generation becomes a simple mathematical equation:

Lets do some Math Here by Image

lead genertaion

Online Display Advertising

Display advertising/Banner advertising-is a form of advertising that conveys a commercial message visually using text,videos logos, photographs animations, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

odm-popularizers

What is used to measure the Success of Digital Marketing

If your organization intends to activate, it is important to understand some key metrics that you will encounter throughout your engagement process such as Reach, Click-through rates, Bounce rates, Conversion rates and of course return on Investment in order to have a better picture of the performance of your Online Display Marketing activities.

Reach

REACH

Reach for online advertisements are defined by the number of people who can potentially view your advertisement online. Typically this will be represented by the number of visitors that visit the advertisement network you are planning to use.

Bounce Rate

Visits that go only to one page before exiting the site.

There are a number of factors that contribute to your bounce rate. For example, visitors might leave your site from the entrance page if there are site design or usability issues. visitors might also leave the site after viewing a single page if they were not able to find what they were expecting. When a user bounces on a page that was advertised by a display advertisement.

Click-through Rate

Typically, when we talk about online marketing, a click-through rate refers to the likelihood of a user clicking on your online initiative. This is generally used as a benchmark by advertising agencies to gauge how well an advertisement or a campaign is received by the audience.

Conversion Rate 

The conversion rate basically tells you what percentage of the people clicking through an Ads ended up completing an action or a goal that the advertiser desired. This could be anything from a purchase made online.

Return on Investment

When brands embark on display marketing, there is always a cost involved together with a goal to be achieved. Return on investment in layman’s tries to quantify how much value is obtained for every ringgit spent.

In its simplest form, imagine an advertisement that will run for a month before Valentine’s that you are using to drive traffic from search engines to market flowers throughout Malaysia.

Accelerator your Display Advertising Perfomance

Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your online display marketing activities and relating it back to actual business results.

Getting basic insights from your online media agency is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.

Internet Marketing Strategy

Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.

internet startegy

Steps:

 

1.Study your Competitors: Study them from their website through their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies of your largest competitors, so you know what works in your given market.

2Study your market. Decide if you are part of a niche market. If so, you will want to center your strategy on that demographic, instead of all Internet consumers. Focus the majority of your online marketing budget on your ideal demographic. Choose your ideal consumer. Decide who your demographic is, in order to target it with your strategy.

3. Strategies of your competitors. Your market research should tell you how many followers your competitors have on Facebook, .This means that the demographic responds well, and these campaigns should be the first on your list for your strategy. how many people they send their email list to and how many people comment on their blog entries

4.Create a multi-faceted Internet marketing strategy.The following are marketing strategies that you should look at starting within a few weeks of each other In order to increase your brand recognition you should launch several marketing campaigns at once.

5.Develop your brand name and image before communicating with your targeted market.

  • Create social media account launch interesting material every day
  • Create or Pay someone to write SEO Articles
  • Collect E-mail list
  • Create Videos of People using Your Product
  • Communicate your brand image, videos or other product info on banner ads.

6.Set up your campaigns.The easiest way to do this is to set up a Google Analytics account through your main Google account. Create a campaign for each facet of your strategy so that you can look back later and see which ones had the best return on investment (ROI).

7.Launch your Campaign in the same few days and weeks: if your method requires communication with customers. Follow through with all of your orders as quickly as possible, in order to create good reviews on your website.

Some campaigns are ongoing and you can try to slowly or virally increase your following.

 

 

 

What Is SEO….?

seo/popularizers

Search Engine Optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility and top level on google.

SEO is the way to ‘speak’ to search engines in a language they can understand and give them with more information about your website. SEO has two major components, On Page & Off Page.

Off Page SEO

refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking Etc..

Off Page  SEO is Important

A successful off-site SEO strategy will generate the following benefits to website owners:-

  • Increase in google ranking- Website rank in higher in SERPs also more Traffic
  • Increase in Page Rank- Page rank is number between 0 and 10 which indicates importance of website in the eyes of google.
  • More Exposure- Higher rankings also means greater exposure because when a website ranks in the top positions it gets more links
  • Article Directories– By publishing your articles in article directories you could get a link (or 2) back to your website.
  • Shared Content Directories– Websites like hub pages and info barrel allowed you to publish content and in return you could add a couple of links pointing to your websites.
  • Link exchange schemes– Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same.
Link Building

link building is most popular and effective off page seo method. Basically by Building external links to your website so that you can bypass your competitors and rank higher.

  • Blog Directories- something like justdial
  • Forum Signatures-many peoples commenting on forums for the sole purpose of getting link back their website.
  • Comment link-the same concept forum signatures where we would comment other website and blogs.

On Page SEO

  • Having optimized titles and descriptions
  • Proper URL Structures
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal link
  • Image optimization (image size, proper names image , use of ALT tag)
  • User friendly 404 pages
  • Fast loading pages
  • Mobile Friendly pages
  • Top quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to ‘bad’ sites)

Two Types Of Search Engine Optimization:

seo types

 

 

 

 

Google Lens-Future

You need to know about Google Lens. Everything is Here

Google announced several new key products and services at its I/O 2017 developer conference including a new technology it is bringing to Android smartphones, called Google Lens.

Google Lens is an AI-powered technology that uses your smartphone camera and deep machine learning to not only detect an object but understand what it detects and offer actions based on what it sees. For instance, point your phone at a flower and Google Lens will tell you, on the screen, which type of flower it is; or, aim the camera at a restaurant sign to see reviews and other information pop up.

Another cool tool available in Google Lens is the ability to point your phone at a router’s setting sticker and have it automatically connect to that network. In conjunction with Assistant. also allows users to point their phone at a sign for a concert and automatically add that event to their calendars, or even purchase tickets right then and there. For your existing pics in Google Photos, activate Lens and it will offer details about what’s actually in an image.

A few Lens can do:

  • Tell you what species a flower is just by viewing the flower through your phone’s camera;
  • Read a complicated Wi-Fi password through your phone’s camera and automatically log you into the network;
  • Offer you reviews and other information about the restaurant or retail store across the street, by you just flashing your camera over the physical place

Super powered version Google, Googles and similar Samsung’s bixby Vision, Which launched on Galaxy S8.

Lens Will also recognised restaurants, cafes, clubs and bars too, presenting you with a pop-up window showing reviews, address details and opening times.

 

 

 

 

 

 

 

E-Commerce Marketing

Almost 55% of Americans plan to shop mostly online in 2012, according to the “2012 Shopping Outlook” survey by Price-Grabber. Another 60% plan to make most of their purchases through a combination of online, brick and mortar, and mobile shopping, while just 12% plan to only shop in actual stores. also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers can find a biggest variety of goods, often at more competitive prices, than they would at their local brick and mortar retailers. According to Understanding Online Shopper Behaviors by Forester Research.

What is E-Commerce Marketing?

Is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. can include practices like:

  • Search Engine Optimization to help a website to rank higher in organic search engine listings
  • Affiliation with better-known websites through referral marketing or banner advertising
  • Retention of current customers through e-mail marketing, SMS,

Who Employs E-commerce Marketing?

All manner of retailers – including clothing stores, fabric wholesalers, furniture manufacturers and technology companies employ marketing. Sometimes, brick and mortar retailers make conscious decisions not to build websites, because they want the experience of visiting their store to be a unique, elite experience. For example, Door-to-Door Organics is a business that partners with local farmers to deliver fresh, organic produce to customers’ doorsteps. While fresh produce is not the first product that comes to mind for an website, the usability and intuitive functionality of the website contributes to Door-to-door Organics’ success(see also Digital Marketing)

 

 

 

Cyber Attack Ramsomware-Wanny Cry

First of all we should know about ransomware?12.05.2017

What is Ransomware.

Is a particularly nasty type of malware that blocks access to a computer or its data and demands money to release it.

How Does it works.

When a computer is infected, the typically contacts a central server for the information it needs to activate, and then begins encrypting files on the infected computer with that information. Once all the files are encrypted, it posts a message asking for payment to decrypt the files – and threatens to destroy the information if it doesn’t get paid, often with a timer attached to ramp up the pressure.

How DOES it Spread??

Most ransomware is spread hidden within Word Doc, PDFs and other files normally sent via email, or through a secondary infection on computers already affected by viruses that offer a back door for further attacks.

What is Wanna-Cry?

First and foremost, let’s clarify exactly what Wanna-Cry is. This malware is a scary type of trojan virus called <ransomware> As the name suggests, the virus in effect holds the infected computer hostage and demands that the victim pay a ransom in order to regain access to the files on his or her computer.

What Exactly Does Wanna-Cry Do 

Like Wanna-Cry works by encrypting most or even all of the files on a user’s computer. Then, the software demands that a ransom be paid in order to have the files decrypted. In the case of Wanna-Cry specifically, the software demands that the victim pays a ransom of $300 in bitcoins at the time of infection. If the user doesn’t pay the ransom without three days, the amount doubles to $600. After seven days without payment, Wanna-Cry will delete all of the encrypted files and all data will be lost.

WHO? Are They

The creators of this piece of ransomware are still unknown, but Wanna-Cry is their second a year tempt at cyber-extortion. An earlier version, named We-Cry, was  it asked users for 0.1 bitcoin (currently worth discovered back in February this year $177, but with a fluctuating value) to unlock files and programs.

Will paying the ransom really unlock the files?

Sometimes paying the ransom will work, but sometimes it won’t. For the  ransomware that hit a few years ago, some users reported that they really did get their data back after paying the ransom, which was typically around £300. But there’s no guarantee paying will work, because cyber criminals aren’t exactly the most trustworthy group of people.

There are also a collection of viruses that go out of their way to look like ransomware such as Cryptolocker, but which won’t hand back the data if victims pay. Plus, there’s the ethical issue: paying the ransom funds more crime.

What else can I do?

Once ransomware has encrypted your files there’s not a lot you can do. If you have a backup of the files you should be able to restore them after cleaning the computer, but if not your files could be gone for good.

Some badly designed , however, has been itself hacked by security researchers, allowing recovery of data. But such situations are rare, and tend not to apply in the case of widescale professional hits like the Wanna-Cry attack.

How long will this attack last?

Often has a short shelf life. As anti-virus vendors cotton on to new versions of the malware, they are able to prevent infections originating and spreading, leading to developers attempting “Big Bang” introductions like the one currently under way.

Will they get away with it?

Bitcoin, the payment medium through which the hackers are demanding payment, is difficult to trace, but not impossible, and the sheer scale of the attack means that law enforcement in multiple countries will be looking to see if they can follow the money back to the culprits.

Why is the NHS being targeted?

The NHS-(National Health Service) does not seem to have been specifically targeted, but the service is not helped by its reliance on old, unsupported software. Many NHS trusts still use Windows XP, a version of Microsoft’s operating system that has not received publicly available security updates for half a decade, and even those which are running on newer operating systems are often sporadically maintained. For an attack which relies on using a hole fixed less than three months ago, just a slight oversight can be catastrophic.

Attacks on healthcare providers across the world are at an all-time high as they contain valuable private information, including healthcare records.

 

Skip Promotional Tab in gmail – Send your mail directly to inbox

It’s simple really. The easiest way to guarantee delivery to Gmail’s Primary Inbox, and not the Promotions tab, is to send your email campaigns from Gmail’s own servers. GMass does just that, by turning your regular Gmail or Google Apps account into a powerful email marketing platform. Prepare to impress your boss with the highest open rates you’ve ever achieved.

You Can Add this extension by clicking on this link : ADD NOW

FEATURES

  • Use Gmail to send mail merge campaigns with automatic follow-up emails.
  • Connect to Google Sheets.
  • Personalize. Schedule. Track opens and clicks.
  • Create email lists based on search results.
  • Send emails as replies to the last thread with each person.
  • The killer feature: set automatic follow-up emails to be sent sequentially until you get a reply.

Mail merge with Google Sheets

Mass email based on search results

Use Gmail’s powerful search feature to find messages containing recipients to whom you want to email. Then click the Build Email List button, and a Compose window will load containing the email addresses found in those messages.

Have emails sent as replies

Choose to either have emails sent as new messages or as replies to the last conversation you had with each recipient. The latter will create the impression that you manually replied and typed a message to that recipient individually, which should increase your response rate.

Google Sheets integration with GMASS

After two weeks of development effort, GMass’s Google Sheets integration is complete. You can now send a mass email/mail merge campaign easily to contacts in a Google Sheets spreadsheet.

To get the feature, just do a hard re-load of Gmail in your Chrome browser.

You’ll notice a new Google Sheets icon next to the “Build Email List” button. Please note that we re-named “Compose from Search” to “Build Email List”.

Click the Sheets icon, and after you’ve authorized GMass to access your Google Sheets spreadsheets, a window will popup showing your spreadsheets, and allowing you to choose one.

You do not need to specify which column contains the email addresses, because GMass will auto-detect that and read the other columns in the spreadsheet to allow you to personalize your mass email with any of those fields.

Your spreadsheet needs to be formatted properly for GMass to read from it. The first row should contain column names, like FirstName, LastName, EmailAddress, Company, LastPurchase, and others. The actual data should start on the second row.

If your spreadsheet has multiple worksheets, then a Worksheets dropdown will also appear, allowing you to select the specific worksheet from which you’d like GMass to read. If your spreadsheet only has one worksheet, then this dropdown will not appear.

After clicking the Connect button, GMass will read the email addresses and other data from your spreadsheet and load the email addresses into the To field of a new Compose window.

Clicking on the settings arrow will reveal the personalization buttons, one for each column in the spreadsheet. Click these buttons to insert the personalization fields into the Subject and Body of your email message.