Basically, email marketing is that the use of email to market merchandise and services. however, a far better definition of email promoting definition is that the use of email to develop relationships with potential customers and shoppers. Email promoting is one phase of web promoting, that encompasses online promoting via websites, social media, blogs, etc.
Much of the spam email we have a tendency to all get proclaiming ‘deals’ on this which may be an example of email promoting at its worst; the mindless email barrage.
At its best, email promoting permits businesses to stay their customers know and tailor their promoting messages to their customers.
1.Email marketing keeps your customers informed
Emails have the flexibility to stay your customers hip to. shoppers square measure capable of checking their email once it’s convenient for them. It will offer them a sense that you just square measure thinking of them. This email may be as straightforward as saying: “Hi, you’re on our mind, there could be a special offer! people who have signed up to your email list have already created a commitment to receive these notes. so that they can possibly relish these emails (as long as you offer them one thing value reading) and it’ll boost engagement together with your customers.
2.Email marketing helps you reach mobile users
According to See Why, 62 of smartphone conversions came from email in Dec 2013. the share of shoppers gap up their email on a mobile device is currently larger than 500th. These area units vital numbers to require under consideration once coming up with any promoting strategy. a lot of and a lot of customers area unit victimization their mobile devices to access not solely emails however all different forms of media and data. Hit ’em on the go.
3.Email marketing is action orientating
For a protracted time currently, twenty-two years really, email has been a sort of communication. because the years have passed by, email has quickly become one in every of our main selections of communication. we’ve got all been kept to reply to associate email in some fashion. whether or not it’s to reply, to forward, click through to one thing else embedded at intervals the e-mail, delete, or to shop for one thing, or to sign in. we tend to tend to try to do one thing with the e-mail. Knowing this, you’ll use email to drive individuals to your web site, to select up the phone and decision or the other decision to action. In fact, 23 % of sales last year were attributed to email promoting.
4.Email marketing is measurable
Most email services, like Constant Contact, offer the ability to trace what happens once you’ve got got sent out your email campaign. you may track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. this provides you a much better understanding of but your email campaigns as operational, that of them to tweak or that of them to urge obviate altogether. These metrics should not be ignored. they seem to be a vital a locality of your internet promoting campaign as a full. Hub-Spot suggests that 16-30 emails a month is that the “sweet spot” and check out to plan 25th open rate and 100% click via rate (but this can vary by industry) See this list for a lot of correct benchmarks.
5.Email promoting is cheap
Email marketing services like Send Grid prices $0.0006 cents per message at their platinum promoting Email level. Mail chimp permits you to send up to 12,000 emails a month without charge. They conjointly do supply larger monthly plans for growing businesses with up to 600,000 subscribers and high volume sender plans for all the world over that. Another email promoting company, Vertical Response, offers free email promoting up to four,000 emails a month and one,000 email contacts.